Display device for advertisements



July 11 1950 F. WERTZ 2,514,816

DISPLAY DEVICE FOR ADVERTISEMENTS Filed Jan. 9, 1947 llllllllllmmmrINVENTOR. FREDERICK L. WERTZ ATTORNEY i aten ted july ll, 1950 UNITEDSTATES PATENT OFFICE DISPLAYDEVICE FOR ADVERTISEMENTS Frederick L.Wertz, Montclair, N. J. Application January 9, 1947,'SerialNo. 721,109

the present, is to provide a simple and inexpensive device which willmake it possible to display card advertisements effectively, easily andinex- :pensively.

A "feature of the present invention is that an upright 'to which adisplay card is attached is extendable so that the card may be displayedat different heights from the ground.

Another feature of my invention is the provision of framing members forthe card in the form of two cross-pieces attachable to an upright andmovable with respect to one another.

These and other features of my invention will be more readily understoodfrom the claims, the detailed description and the accompanying drawings,in which:

Fig. 1 is a side elevation of the mounting structure;

Fig. 2 is a perspective view of the top of the mounting structure andupper cross-piece;

Fig. 3 is a section of a cross-piece holdin the upper edge of a card tothe structure; and

Fig. 4 is a perspective view of the collar of the mounting structure andlower cross-piece.

I is the base of a mounting structure to which is attached the lower endof a hollow upright by any suitable means, such as being pressed into anindentation in the base. A rod 3 is longitudinally movable withinupright 2. The upper end of rod 3 is slotted at 4 thereby forming afinger 5. Rod 3 may be conveniently locked in any position with respectto upright 2 by suitable locke ing means, such as thumbscrew 6 whichprojectsthrough a bushin 1 of upright 2.

Upright 2 and rod 3 should'be so constructed that the rod may movewithin the upright. However, they need not be quadrangular as 11-lustrated, but may be otherwise shaped, e. g. triangular, hexagonal,etc.

A collar 8 is slidably mounted on upright 2 and may be held in anyposition by suitable locking means, such as thumbscrew 9.

Card I!) (Fig. 3) bearing an advertisement may be framed and rigidlyheld at its upper edgeiby cross-piece H and at its lower edge bycross-piece l2. Cross-pieces II and I2 are identical and each piececomprises two nested U- shaped channels, l3 and M for piece II, and I5and I6 for piece I2.

5 Claims. (01. Ht-)- '2 -When cross-pieces H and I2 .are placed inposition on rod 3 and upright 2, ll indicates the inside and 13 theoutside walls of cross-piece ii, and H! the inside and 20 the outsidewalls of cross-piece i2. Card Hi is securely held by havin its upperedge inserted between outside adjacent walls I8 of cross-piece i I. Thelower edge of the card (not shown) is similarly held by being insertedbetween outside adjacent walls 23 of lower cross-piece I2.

If card [0 is pliable, as indicated in Fig. 3, its edge v2! may bepartly wrapped around inner channel l4 and protrude within space22-between channels" l3 :and M. 'The lower edge of card it is secured tocross-piece l2 in a similar manner.

If the advertising card is stiff, it may be framed simply by insertingits upper and lower edges between outside walls 18 and 2B ofcross-pieces H and i2 without wrapping them around the inner channels.

Channels I3, [4, I5 and I6 may be made of any suitable material, such asaluminum, which will clamp the card.

Cross-piece II is provided with a recess 23v at the center of insidewalls l1. Length at (Fig. 2) of recess 23 is slightly greater thanlength I) of slot 4. Depth 0 of the recess plus height (2 of finger 5equals the inside height e of innermost wall I'I. Thus when cross-pieceii is in position on rod 3 sides 24 and 25 will press against thesurface of rod 3 just below slot 4. A similar recess 26 is formed ininside walls IQ of lower cross-piece I2 and its sides 21 and 28 pressagainst the surface of a rib 29 on collar 8 when crosspiece I2 is inposition.

A lower finger 3|], provided on rib 29, has a lower end 3| and an upperend 32.

The advertising card may be mounted according ,to my invention in thefollowing manner: Cross-pieces II and [2 are clamped to the upper andlower edges of the card as above described. Rod 3 is then extended fromupright 2 to the desired height and held in place by tighteningthumbscrew 6. Recess 23 is pushed into slot 4 until the ends of sides 24and 25 press against the surface of rod 3. Collar 8 is pushed downupright 2 until the ends of sides 2'! and 28 of recess 26 engage rib 29.When collar 8 has been pushed down so that card In is taut, thumbscrew 9is tightened.

Fixed vertical alignment of the advertising card on the structureillustrated is insured by the angular construction of rod 3 and upright2 which prevents the rod from rotating within the upright. Similarconstruction of collar 8 prevents it from rotating about upright 2. Ifthe rod, upright and collar are not angular then other suitable lockingmeans, such as grooves, should be provided on the parts to preventunwanted rotation.

Many alternative ways of mounting cards according to my invention arepossible. A card may be provided with slots or backing as disclosed inmy prior patent and mounted on the present structure by hooking tofinger and end 3| of finger 30. If it is desired to display two cards onthe same structure, one card is hung from finger 5 and the other fromupper end 32 of finger 30. In this case the lower edges of both cardshang free.

Since in accordance with my invention the height of the mountingstructure may vary within certain limits, it is possible to usedifierent size advertising cards on the same structure.

The cross-pieces holding the upper and lower edges of the card make itunnecessary to mount, tin, or otherwise stiffen the cards, thus reducingthe cost and making it easier to transport and set up a window display.

What I claim is:

1. A structure for displaying an advertising card comprising a base, anupright attached to the base, a rod movable longitudinally within theupright, means for fixing the position of the rod, a collar slidablymounted on the upright, means for fixing the position of the collar, aframing member for the upper edge of the card fastened to the upper endof the rod by a slot formed in said end, and a second framing member forthe 4 lower edge of the card fastened to the collar, each of saidframing members comprising two nested U -shaped channels.

2. A structure according to claim 1, and in which a finger is providedon the collar.

3. The structure according to claim 1, and in which the upper framingmember has a recess near its middle, the sides of which press againstthe upper end of the rod just below said slot.

4. The structure according to claim 1, and in which a rib is provided inthe collar against which the sides of a central recess in the lowerframing member press.

5. The structure according to claim 1, and in which the upper framingmember and the lower framing member include outside walls and insidewalls, the inside walls having a central recess, the sides of the recessin the upper framing member press against the upper end of the rod andthe sides of the recess in the lower framing member press against thecollar.

FREDERICK L. WERTZ.

REFERENCES CITED The following references are of record in the file ofthis patent:

UNITED STATES PATENTS Number Name Date 1,164,996 Davies Dec. 21, 19151,194,610 Fischer Aug. 15, 1916 1,570,656 Wertz Jan. 25, 1926 2,376,180Paige May 15, 1945

